A tag or label shaped like a tanned hide or an animal should not be used on a product that has the look of leather but is not made of it.
A bag has a swing tag in the shape of an animal hide, and the material feels like plastic.
The Leather Guides say that a trade name, trademark, word, term, depiction or device should not be used if it misrepresents, directly or by implication, that a product is made in whole or in part from animal skin or hide. That includes a tag shaped like a tanned hide or the silhouette of an animal on a product that is not made wholly or substantially of animal skin.
What the text says
- Section 24.2(d) deals with the misuse of trade names and similar devices.
- It covers a stamp, tag, label, card or other device in the shape of a tanned hide or skin, or in the shape of an animal silhouette.
- The concern is with a product that has the appearance of leather but is not made wholly or in substantial part from animal skin or hide.
- The Guides apply to bags, wallets, suitcases, belts, footwear and similar articles.
What this means when you shop
- Do not rely on a symbol or a picture of an animal.
- Read the composition statement.
- Compare the statement with the listing.
- Ask the seller if they do not agree.
What a good label shows
A named material for the main parts, any exceptions such as the lining or trim, and, if it is mixed, the share of each.
What to do if you are unsure
Photograph the tag, the composition label and the listing. Ask the seller to confirm the material in writing. If the answers disagree, you can use your photos when you ask for a return or a refund under the seller policy. A calm, specific request usually gets a better result than a general complaint.
Where this answer stops
The Guides are administrative guidance and do not decide whether a particular tag is misleading. This article does not accuse any seller, and it is not legal advice.
Sources and further reading
Three more perspectives
A tag is not proof of the material. Check the composition line on the label, and compare it with how the bag looks and feels.
Look for a separate label that names the material. A hide-shaped tag with no material name tells you very little.
If the tag and the description do not agree, ask the seller to explain before you pay.
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