What a Non-Leather Bag Listing Should Say

If a material looks like leather but is not, the FTC Guides say its nature should be disclosed, for example as imitation leather, vinyl or plastic.

Published October 27, 2026 · 3 min read · Topic: Materials, Labels & Claims · Materials & labels

Typical situation

A bag looks like leather in the photos, and the listing does not say what the material is.

Main answer · berabags Editorial Team · Selection view

If all or part of a product is made of a non-leather material that appears to be leather, the Guides say the fact that it is not leather, or its general nature as something other than leather, should be disclosed. The examples given are: Not leather; Imitation leather; Simulated leather; Vinyl; Vinyl coated fabric; and Plastic.

What the text says

  • Section 24.2(a) deals with imitation or simulated leather.
  • It applies if all or part of a product is made of non-leather material that appears to be leather.
  • The disclosure examples are: Not leather; Imitation leather; Simulated leather; Vinyl; Vinyl coated fabric; or Plastic.
  • A trade name, trademark or other term should not be used if it misrepresents that a product or material is made from animal skin or hide.
  • Disclosures should be on a stamp, tag, label or card on the product, and in advertising where a statement would otherwise suggest leather.

What this means when you shop

  1. Look for a named material on the label and in the listing.
  2. If a listing uses marketing terms only, ask what the surface is.
  3. Compare price with the material.
  4. Keep the listing details for your records.
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An example of clear wording

A listing that says “polyurethane-coated fabric with a grained finish” tells you more than one that says “premium material”. The first lets you compare bags and choose the care method. The second leaves you to guess. If a listing uses words you do not know, ask what the base material is and how the surface is made.

Where this answer stops

The Guides’ examples are not an exhaustive list of acceptable words, and this article does not say whether a particular marketing term complies. It is not legal advice.

Sources and further reading

Three more perspectives

berabags Editorial Team · Selection view

Look for a material name in the listing. A plain description such as vinyl or polyurethane-coated fabric helps you compare it with other bags.

berabags Editorial Team · Purchasing view

There is nothing wrong with choosing a non-leather bag. The point is that you know what you are paying for, and the price reflects it.

berabags Editorial Team · Maintenance view

Ask what the surface is made of. The cleaning method differs by material, and a wrong product can mark the surface.

Independent and unofficial. berabags is an independent editorial site. It is not affiliated with, endorsed by or sponsored by any bag brand, retailer, airline or agency named on this page. This page contains no affiliate links; if berabags adds any in future they will be labelled. Rules and policies change, so check the linked source before you act. This is general information, not legal, medical or professional advice.

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