Labels, Tags and QR Codes on Pre-Loved Bags

Ask for clear photos of the labels, swing tags and sizes, and of any digital ID or QR code that the brand uses. GOV.UK says that for a listing that claims to be a high-end designer piece, you should check that the labels match what you would expect from the brand.

What the guidance says

• Check for photos of labels, swing tags and sizes.
• If the listing claims to be high-end designer, check that the labels match what you would expect from the brand.
• Look also for photos of digital IDs and QR codes, which are used by some brands as tracking and authenticity indicators.
• Sellers of pre-loved items who want to build trust are advised to include close-ups of internal care labels, brand tags and size markings.
• They are also advised to show date codes, serial numbers or authenticity stamps found inside the item, and sharp images of logos, patterns and stitching.
• Original packaging or certificates can add value but are not always expected for pre-loved finds.

What to ask for

1. The inside label and any care label.
2. The brand tag, swing tag and size markings.
3. Any date code, serial number or stamp.
4. The QR code or digital ID, if the brand uses one.
5. Close-ups of the stitching, the hardware and the lining.

How to use what you see

Compare against the brand’s published details, and against listings by sellers you trust. Note any difference, and ask the seller about it.

Where this answer stops

Labels can be copied, and the guidance is general. No single clue proves that a bag is real or fake, and a professional can examine the bag in person.